DOSTOJNA rakija presented at the seventh “International Fair of Tourism and Rural Tourism” in Kragujevac
The saying goes that if you are not present in your own town, you are not successful. Guided by exactly this idea, we decided to present the best rakija from Šumadija — DOSTOJNA, keeper of this region’s tradition — at the fair of tourism and rural tourism in Kragujevac.
The fair was organised by the City Tourism Organisation “Kragujevac” and “Šumadija sajam”, under the patronage of the Ministry of Trade, Tourism and Telecommunications and the City of Kragujevac. From 26 to 28 November, around 120 exhibitors took part — local and regional tourism organisations, agencies, insurance companies, climatic and spa health resorts, health-recreation and sports centres, accommodation and hospitality facilities, insurers, educational institutions and modern technologies in tourism. Visitors had the chance to get to know the offer of exhibitors from Serbia, Montenegro, the Republic of Srpska and the cantons of Bosnia and Herzegovina.
The finest rakija, DOSTOJNA, collected a great deal of praise from the fair’s visitors, and beyond quality they were also delighted by the visual appearance of our products. Thanks to taking part in the fair, we made several significant contacts through which our distribution network across Serbia has been considerably expanded.
On the final day of the fair, a film by the Tourism Organisation of Kragujevac about rural tourism and the tourism potential of Šumadija was shown to all visitors and participants. Our distillery also appears in the short film as one of the region’s great assets and a producer of the finest Serbian rakija — a product that bears the name “the best of Šumadija” for good reason.
Once again we take this opportunity to thank the City Tourism Organisation “Kragujevac”, headed by director Snežana Milisavljević, for the excellent organisation of the fair and for its efforts to put Šumadija, as one of Serbia’s great tourism assets, on the world tourism map.